PPC tools
Paid search analysis: keyword overlap between Google Ads and organic search, spend on terms with strong organic rankings, and campaign calculators.
#tools
4 tools
- PPC vs Organic OverlapScriptVenn diagram of paid vs organic keyword overlap, showing ad spend on terms you already rank well for.
- ROAS CalculatorBrowserCalculate Return on Ad Spend from revenue and ad costs.
- CPC CalculatorBrowserCalculate CPC, total spend, or clicks from any two values.
- Break-even ROAS CalculatorBrowserCalculate the minimum ROAS needed to break even.
/contact
Every tool here started as client work. If your problem needs something built, I build scripts, data pipelines and apps for SEO and product data.