Lee Foot

SEO support for in-house teams

I work directly with in-house SEO and ecommerce teams when they need extra senior expertise. That might mean fixing a technical problem, getting more from a large product catalogue, or building tools to take repetitive work off the team's plate.

You work with me throughout. No account managers, no junior staff, and no long process before the actual work begins.

/what-i-do

AI search visibility

AI assistants are becoming another way people find information about businesses. I help you understand where your brand appears, what those systems say about you, and whether your own website gives them accurate information to work from.

  • Checking how AI assistants describe your business
  • Tracking citations and mentions
  • Finding outdated or conflicting information across your site
More about AI search visibility →

Ecommerce SEO

I help ecommerce teams find and fix problems across large product catalogues, from category page coverage to product data and shopping feeds.

  • Missing or underperforming category pages
  • Product data, identifiers and GTIN coverage
  • Google Merchant Center disapprovals
  • Gaps in your range compared with competitors
More about ecommerce SEO →

SEO automation

If someone on your team spends hours pulling data together every week, there's probably a better way. I build scripts, reports and small applications that handle the repetitive work.

  • Automated reports delivered to Slack
  • Search Console data pipelines
  • Apps that work with your data warehouse
  • Dashboards your wider team can actually use
  • Before-and-after impact analysis for site changes
  • Benefit models to order your SEO backlog
More about SEO automation →

Technical SEO

I investigate the problems that stop search engines crawling, indexing and understanding your site. That includes the awkward issues that tend to come with large, complex websites.

  • Indexing and crawl problems
  • Faceted navigation and filter URLs
  • Redirect mapping and migration support
  • Hreflang and international sites
More about technical SEO →

/how-it-works

  1. 01

    Tell me what's getting in the way

    Send me a message or email me. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.

  2. 02

    Agree on the work

    I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.

  3. 03

    I get on with it

    I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.

  4. 04

    Built to keep working

    You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.

/contact

Need an extra pair of hands?

If you've got an SEO problem to investigate, a process worth automating or a project your team needs help getting over the line, let's talk.