Technical SEO for large catalogues
I investigate the problems that stop search engines crawling, indexing and understanding your site. That includes the awkward issues that tend to come with large, complex websites.
#the-work
Most audits list every warning a crawler can produce, weighted by how easy it is to detect rather than what it costs you. Nobody actions page 74.
I start with the templates and categories that earn, find what stops them being crawled, indexed and ranked, and give your developers a short list they can ship: what to change, why, and what it is worth.
The work is built for large ecommerce catalogues: faceted navigation, filter pages, inventory churn and international setups. The problems that only show up at scale.
For migrations I provide the redirect mapping and the checks around it. The mapping is automated and validated, tested before go-live and monitored after it.
#examples
The kind of output this work produces. The data shown is illustrative.
- e.g. Index coverage across every template
- e.g. Redirect mapping for a migration
- e.g. Hreflang return-tag checks
- e.g. Log file analysis of Googlebot crawl
- e.g. Canonical and duplicate URL audits
#includes
Includes
- Indexing and crawl problems
- Faceted navigation and filter URLs
- Redirect mapping and migration support
- Hreflang and international sites
Free tools to start with
If a free tool solves it, you don't need me.
#how-it-works
- 01
Tell me what's getting in the way
Send me a message or email me. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.
- 02
Agree on the work
I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.
- 03
I get on with it
I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.
- 04
Built to keep working
You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.
/services
- Ecommerce SEO I help ecommerce teams find and fix problems across large product catalogues, from category page coverage to product data and shopping feeds.
- SEO automation If someone on your team spends hours pulling data together every week, there's probably a better way. I build scripts, reports and small applications that handle the repetitive work.
- AI search visibility AI assistants are becoming another way people find information about businesses. I help you understand where your brand appears, what those systems say about you, and whether your own website gives them accurate information to work from.