Lee Foot

Get your facts right in AI answers

AI assistants are becoming another way people find information about businesses. I help you understand where your brand appears, what those systems say about you, and whether your own website gives them accurate information to work from.

#the-work

A growing share of product research now ends inside an AI answer: Google AI Overviews, ChatGPT, Perplexity. If they misdescribe your range or cite a competitor instead, you lose the customer and never see it in a rank tracker.

Assistants repeat what your pages say, so I start there. Prices, plan details and policies that disagree from one page to the next are the first thing to fix.

Then I audit how assistants answer the queries that matter to you, which sources they cite and where your brand appears against competitors, and track AI crawlers in your CDN or server logs to see which templates they never reach.

#examples

The kind of output this work produces. The data shown is illustrative.

  • ai-visibility-report.docx
    Heading 1 ▾BIU
    AI visibility: monthly report
    AssistantMentions youCites your siteAssistant A✓✓Assistant B✓✗Assistant C✗✗
    e.g. Monthly AI visibility report
  • AI assistant
    Best place to buy a tent online?
    Sources
    yourbrand.com ✓ competitor.com reviewsite.com
    e.g. Which sites assistants cite
  • prompt-tracker.xlsx
    ABCD 1PromptAsst AAsst BAsst C 2best tent retailer ukcitedcited✗ 365l trekking backpackcited✗✗ 4down sleeping bag✗✗✗ 5gas camping stovecitedcitedcited 6waterproof jacket✗cited✗
    PromptsTrendRaw
    e.g. Prompt tracking across assistants
  • brand-facts-check.xlsx
    ABC 1FactYour siteAI answer 2Returns window30 days14 days 3Free deliveryOver £50Over £50 4Stores128 5Founded20092009 6Price matchYesNo
    FactsSourcesRaw
    e.g. Finding the facts behind wrong answers
  • share-of-voice
    Mentions in AI answers50 tracked prompts
    You
    Comp A
    Comp B
    Comp C
    Comp D
    e.g. Share of voice in AI answers

#includes

Includes

  • Checking how AI assistants describe your business
  • Tracking citations and mentions
  • Finding outdated or conflicting information across your site

Free tools to start with

The free tools show the data. The service adds interpretation, fixes and tracking.

#how-it-works

  1. 01

    Tell me what's getting in the way

    Send me a message or email me. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.

  2. 02

    Agree on the work

    I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.

  3. 03

    I get on with it

    I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.

  4. 04

    Built to keep working

    You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.

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