Get your facts right in AI answers
AI assistants are becoming another way people find information about businesses. I help you understand where your brand appears, what those systems say about you, and whether your own website gives them accurate information to work from.
#the-work
A growing share of product research now ends inside an AI answer: Google AI Overviews, ChatGPT, Perplexity. If they misdescribe your range or cite a competitor instead, you lose the customer and never see it in a rank tracker.
Assistants repeat what your pages say, so I start there. Prices, plan details and policies that disagree from one page to the next are the first thing to fix.
Then I audit how assistants answer the queries that matter to you, which sources they cite and where your brand appears against competitors, and track AI crawlers in your CDN or server logs to see which templates they never reach.
#examples
The kind of output this work produces. The data shown is illustrative.
- e.g. Monthly AI visibility report
- e.g. Which sites assistants cite
- e.g. Prompt tracking across assistants
- e.g. Finding the facts behind wrong answers
- e.g. Share of voice in AI answers
#includes
Includes
- Checking how AI assistants describe your business
- Tracking citations and mentions
- Finding outdated or conflicting information across your site
Free tools to start with
The free tools show the data. The service adds interpretation, fixes and tracking.
#how-it-works
- 01
Tell me what's getting in the way
Send me a message or email me. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.
- 02
Agree on the work
I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.
- 03
I get on with it
I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.
- 04
Built to keep working
You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.
/services
- Technical SEO I investigate the problems that stop search engines crawling, indexing and understanding your site. That includes the awkward issues that tend to come with large, complex websites.
- Ecommerce SEO I help ecommerce teams find and fix problems across large product catalogues, from category page coverage to product data and shopping feeds.
- SEO automation If someone on your team spends hours pulling data together every week, there's probably a better way. I build scripts, reports and small applications that handle the repetitive work.